Simon is the founder/CEO of We First, a strategic brand consultancy accelerating the growth & impact of future-facing, purpose-driven brands. Simon's first book, We First is a New York Times and national bestseller and named Best Marketing Book of the Year by strategy+business. His new book, Lead With We is a Wall Street Journal bestseller, #2 Forbes Best Business Book of the Year, McKinsey Top Business Bestseller on Workplace & Culture, AXIOM Gold Medalist for Leadership category, Official Nominee for The Next Big Idea, and a finalist for International Business Book of the Year. 

In this session Simon will share actionable strategies that bring your company's purpose to life and share how you can (and should) communicate your culture within your company and to the outside.