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INSIGHTS/ THE EXPERT - Gretchen Schweitzer: How CEOs Can Manage the Good and Bad of Being the Face of Their Companies

Everyone knows that a company's communication strategy must be carefully planned, but how about your profile?

Your  are a public persona. How you are viewed will be important for your company and should be important to you, therefore it is vital that you also have a strategy in place for your personal communication.

This session is about YOU.

Gretchen Schweitzer is the Managing Director and Founder Trophic Communications.

Gretchen Schweitzer founded Trophic Communications in 2017 bringing with her 25+ years as a strategic communicator and investor relations specialist in the global biopharmaceutical industry. With the company name inspired by ‘trophic factors,’ or molecules that are critical in the growth, survival and differentiation of neurons, Gretchen built the organization with the vision of cultivating, supporting and distinguishing life science companies at all stages of development.

Throughout her career, Gretchen has worked with and advised a range of companies, from early-stage innovators to pharmaceutical leaders. As an entrepreneur, she also built the European office of MacDougall Biomedical Communications as Managing Director. In addition to four years on the management team of Ingenium Pharmaceuticals, her expertise is grounded in her career at Feinstein Kean Healthcare (Boston) where at the end of her tenure she oversaw the entire Corporate Practice, advising over 50 biotechnology and pharmaceutical clients.

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INSIGHTS/ THE EXPERT: Rachel Carroll - Building Investor Relationships That Last

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November 9

INSIGHTS / THE EXPERT: China: Outstanding opportunity? Long-shot? Is it worth the effort? Axel Baur -Senior Partner McKinsey, Hong Kong