Cheryl is the founder and CEO of Decisive, a decision sciences company that trains people and teams in complex problem solving and decision-making skills using the AREA Method. AREA is an acronym for an evidence-based decision-making system that uniquely controls for and counters cognitive bias to expand knowledge while improving judgment. Cheryl developed AREA during her two decades as an award-winning investigative journalist writing for publications ranging from The New York Times to Foreign Policy Magazine, Barron’s and Harvard Business Review.

Cheryl is a long time educator, teaching at Columbia University and at Cornell University’s SC Johnson School of Business and Cornell Tech. She is the author of three books: Problem Solved, A Powerful System for Making Complex Decisions with Confidence and Conviction, about personal and professional decision-making, and Investing In Financial Research, A Decision-Making System for Better Results about financial and investment decisions. Her new book about Problem Solver Profiles and the psychology of decision-making, Problem Solver, Maximizing Your Strengths To Make Better Decisions, recently won book awards for best psychology book and creative nonfiction book of 2024. Cheryl is also a contributing editor to several books by Harvard Business Review. Learn more by watching her Ted talk and visiting areamethod.com.

"Too often, we as women are held to different standards than men. We are asked to prove ourselves more and are often listened to less. When we are challenged or undermined in these or other ways, it can be difficult to find strategies that align with our goals and feel right to us individually."- Cheryl Strauss Einhorn

Many women founders and CEOs recognize that navigating leadership can come with distinct challenges. It won’t come as much of a surprise that research published in MIT Sloan Review highlights that women are less likely than men to see themselves as leaders.

However, studies also highlight that being a woman in leadership comes with unique strengths, offering powerful advantages in driving success and innovation.
 

“women outperformed men in 17 out of 19 key leadership competencies, including taking initiative, developing new capabilities, displaying high integrity and honesty, driving results, developing others, inspiring and motivating others, building relationships, collaborating and working effectively in teams, establishing stretch goals, and championing change. Women particularly excelled at self-development, integrity, and at taking initiative.” - MIT Sloan Review

Embracing your strengths can be your true superpower.

In collaboration with Cheryll Strauss Einhorn, we are hosting a 3-part workshop to empower women leaders, showing them where their strengths lie and equipping them with specific tools and techniques to thrive and lead with confidence.

Workshop 1: Navigating Leadership as a Woman

Objective: Delve into the unique dynamics and challenges faced by female leaders, including power dynamics, authority-building, and boundary-setting.

Cheryl will lead you through strategies that help reinforce your authority while staying authentic to your leadership style.

Workshop Outcomes:

Each session is designed to leave you with specific, actionable outcomes, including:  

- Proven strategies to respond effectively to challenging behaviors  

- Clear, personal boundaries that reinforce authority and leadership style  

- A customized “battle plan” for navigating the complexities of leadership

Please note that Workshops 1 and 2 are exclusive to women.